Crisis communication is a specialty in the field of public relations that is designed to protect an individual, company, or organization from public challenges to its reputation. Effective strategies in this field can be broken down into these core objectives: maintaining connectivity, accessibility to the media, empathy for those involved, allowance of distributed access, streamlined communication processes, information security, uninterrupted audit trails, delivery of high volume and multi-channel communications, and removal of dependency on paper-based processes.
A Master of Science in Health Risk & Crisis Communication prepares students for leadership roles in health and related fields, such as healthcare, pharmacy, nutrition and wellness, government, and public policy. This degree can be completed in as little as eighteen months. Some programs may require students to have a background in health care, PR, marketing, or some other related field. In the health risk and crisis communication concentration, coursework may cover such subjects as consumer-provider interaction, media outlets, health campaigns, international perspectives, mental health, gerontology, oncology, and public health. Upon graduation, students can pursue advanced career opportunities in PR agencies, non-profit organizations, government departments, pharmaceutical corporations, and health care companies.